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Key information
Primrose Alzheimer's Living Inc is a 50-resident assisted living community in Santa Rosa. It has been licensed since May 2019.
The nearest hospital, Aurora Behavioral Healthcare-Santa Rosa, LLC is 0.9 miles away.
Inspectors have visited 3 times since November 2023, most recently on May 26, 2026. State licensing inspectors (CCLD) cited 1 citation in that time (1 Type B).
Rating and inspection report
Official rating
Care & pricing
Care available
- Licensed capacity
- 50 beds
- State license
- CA 496803764 · Active
Payment types accepted
Daily life
Details
Facilities
- Air Conditioned
- Beauty Salon
- Indoor Common Areas
- Kitchenette
- Library
- Meeting Room
- Outdoor Common Areas
- Outside Patio
- Piano or Organ
- TV Lounge
- Wheelchair Accessible Showers
- Wi-Fi/
high-speed internet - Licensed to serve elderly residents
- State-licensed residential care facility for the elderly (California CDSS)
Activities
- Activities Off-site
- Art Classes
- BBQs or Picnics
- Birthday Parties
- Brain fitness /
Dakim - Current Events Club
- Day Trips and Outings
- Devotional Activities Offsite
- Devotional Activities On-Site
- Happy Hour
- Holiday Parties
- Live Musical Performances
- Men's Club
- Other Religious Services
- Planned activities
- Reminiscence Programs
- Resident Band or Musicians
- Sensory-based Programs
- Stretching Classes
- Tai Chi
- Visiting Chaplain or Priest
- Visiting Rabbi
- Walking Club
- Wii Bowling
Services
- Bathing assistance
- Bed-bound residents
- Dementia /
memory care - Dressing assistance
- Help arranging medical and dental appointments
- Housekeeping
- Incontinence care
- Medication management and reminders
- Non-Ambulatory Care
- Outside hospice allowed
- Staffing & Ancillary Services
- Wheelchair users accepted
Dining
- Anytime Dining
- Café or Bistro
- Gluten-free
- Guest Meals
- International Cuisine
- Low /
No Sodium - Meals Provided
- No Sugar
- Private Dining Room
- Professional Chef
- Restaurant Style Dining
- Special Dining Programs
- Three meals a day and snacks, including diets a physician prescribes
- Vegan
Transportation
- Complimentary Transportation
- Uncovered Parking
Policies
- Accepts private pay
Come and see for yourself
The best way to know if a place is the right fit is to experience it in person. Arrange a visit to explore the space, get a feel for daily life there, and ask any questions along the way.
Reviews and listings
What families and listing sites say.
Ratings on other sites
- 4.4/5
Reviews
- Google5/5
This place gets it!! Highly recommend I Know John personally and he is a really great guy and really takes care of his Facility at Primrose.
Read full reviewSep 18, 2026
- Google5/5
John the owner of Primrose what a Superstar guy!! Really knows his stuff and loves to help people out! Highly recommend this Facility for anyone that needs Dementia Assisted living Services in Sonoma County.
Read full reviewFeb 5, 2026
- Google5/5
Primrose is truly wonderful! Our family credits Primrose for both dramatically improving the quality of our Dad's life as his dementia progressed, and also extending his life by years. We are so grateful for the warm and attentive care he received every day.
Read full reviewMar 7, 2025
- Google5/5
There is not enough room or stars to say how wonderful Primrose is. Don’t look at other places because we tried some and visited many, and Primrose was the best. Every single person who worked there was dedicated to their job and to the residents. They all showed compassion and provided the best care. We visited often at different times of the day and there was always love and support provided to the residents. We moved our mom here from another place and what a difference. She was so happy at Primrose and so were we, her family, that she was getting the care that she deserved. Not only did she receive excellent care, but her family received support and guidance as well. It is not an easy journey for those with dementia, but Primrose provided everything our mom and her family needed. As our mom moved into her final chapter with dementia, Primrose was there to help in every way. We couldn’t have done it without their help and support to the very end. We honestly are an awe of how wonderful each person who works there does their job and the constant compassion they show. What Primrose offers cannot be matched by other places. The care is excellent, the food, the beautiful grounds, and nothing can compare to the care they provide.
Read full reviewAug 14, 2024
- Google5/5
This place is amazing!! These guys don’t wast time in getting you all the info you need. Rylee went to the unit for me and sent a video. They definitely take the stress out of moving. Thanks again!!
Read full reviewJun 22, 2024
- Google5/5
There aren’t enough stars for me to adequately review this very special place. My husband spent three months in the Day Club and thirteen months in residential care. I was able to experience the respect, the reverence, the compassion, the personal touch, the care that the caregivers give each and every resident. I leave Primrose with a heavy heart but with the very deepest gratitude. A special place indeed.
Read full reviewApr 23, 2023
Mom only there since May 2019. First week medications not given. On top of the stress and no getting appropriate meds my observations indicated quicker decline. Staff is very lovely. Just had difficulties with Wellness Director due to first week of medication error. Things improved but took time and bringing in advocacy helped.
Read full reviewFamily member
Sep 18, 2019
Visited Once. Staff seems friendlly and relaxed as do residents. Seems homey, maybe a bit dated but that isn’t important. They do not take MediCal. If a patient runs out of unds they have to leave. Price is out of reach. May consider day care facilities, requires assessment, TB test and paperwork for doctor to complete.
Read full reviewVisitor
Sep 28, 2018
- Google5/5
The owners are such sweet people, they really have hearts of gold! Beautiful facility, experienced employees, and a happy atmosphere.
Read full reviewMar 7, 2018
- Google5/5
I had a family member at Primrose, and I was so appreciative every day when I would pick her up and see how happy she was! The staff is so caring and helpful with such a difficult and tragic disease. They manage to preserve the dignity of the residents and make the time they have so much more meaningful. I highly recommend this facility!
Read full reviewAug 8, 2017
The lady who showed us around the community was told about how my mom is like and what habits she has. The women told us it was nothing they could not handle. After an assessment the man who gave it did not want her in the community and said that they get to pick who they want. They did have a clean environment but she was not ideal for the community's care.
Read full reviewVisitor
Nov 9, 2016
VerifiedExcellent
Head and shoulders above the others. The staff is attentive well trained and cares a great deal, always available to assist when needed. Beautiful well maintained grounds for the enjoyment of all, with lots of space. Make Primrose a must visit on your list
Read full reviewFamily member
Apr 28, 2014
Verified
Location
2080 Guerneville Rd, Santa Rosa, CA 95403