Eria Cares

This is the launch version of our privacy policy. We will update it as Eria Cares grows, and we will change the date below each time.

Privacy policy

Last updated: November 14, 2026

Eria Cares is a free directory of senior care providers in the San Francisco Bay Area, California. It is part of the ERIA family, based in Sausalito. This policy explains, in plain English, what personal information we collect, why, who we share it with, and the choices you have.

You can read every page of Eria Cares without telling us who you are. We only collect personal information when you choose to fill in one of our forms.

What we collect

When you send us a form, we collect what you type into it:

  • Contact form: your name, email address, phone number if you give one, the topic and your message.
  • Enquiry to a provider: your name, email address, phone number, the care you are looking for, how it will be paid for, who the care is for and your message.
  • Visit request: your name, email address, phone number and the times you would like to visit.
  • Free care shortlist: your name, email address, phone number if you give one, the area you are searching in and your answers to the shortlist questions.

When you tap to show a provider's phone number, we record that the number was shown for that provider, with a scrambled session code. This record does not include your name, email address or phone number.

To stop spam, we keep a scrambled (one-way coded) form of your IP address and email address for a short time. We cannot turn it back into the original.

Why we use it

  • To answer your request: reply to your message, pass your enquiry or visit request to the provider, or prepare your shortlist.
  • To email you a copy of what you sent us and to follow up on that same request.
  • To keep our forms safe from spam and abuse.

We do not use your details for advertising, and we do not add you to a mailing list unless you ask us to.

Who we share it with

  • The provider you choose. When you send an enquiry or a visit request from a provider's page, we share your request with that provider, and only that provider, so they can reply to you or confirm a time.
  • Nobody else for the contact form or the shortlist. Those requests stay with Eria Cares; we use them to answer you.
  • The companies that host our website and store our data, who handle it only on our behalf and only to run Eria Cares.
  • Authorities, if the law requires us to.

Once a provider has your request, they handle it under their own privacy practices.

We do not sell your personal information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising (ads based on what you do across different websites). We have never done so.

Your privacy rights in California

If you live in California, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) gives you these rights:

  • Right to know: ask what personal information we hold about you, where it came from, why we use it and who we shared it with.
  • Right to delete: ask us to delete the personal information we hold about you.
  • Right to correct: ask us to fix personal information about you that is wrong.
  • Right to opt out of sale or sharing: you can always ask, but there is nothing to opt out of, because we do not sell your information or share it for cross-context behavioral advertising.
  • Right to limit the use of sensitive personal information: we do not use sensitive personal information beyond answering your request.
  • Right to fair treatment: we will not treat you differently for using any of these rights.

We may need to confirm your identity before acting, usually by writing to the email address you used with us. You can also ask someone you trust to make a request for you, with your written permission. We answer within 45 days.

Cookies and analytics

Eria Cares does not use advertising cookies, tracking pixels or analytics tools, and it does not set cookies to follow you around the web.

Some parts of our pages load from other websites: maps come from OpenFreeMap, and some photos of care homes come from the websites where they are published. Like any website, those services receive your IP address and basic browser information when your browser loads them, under their own privacy policies.

How long we keep it

We keep your request only as long as we need it to answer you and to follow up on it. If you ask us to delete it, we delete it, unless the law requires us to keep it. The scrambled codes we keep to stop spam expire on their own.

Children

Eria Cares is meant for adults looking for care. It is not directed at children under 13, and we do not knowingly collect personal information from them. If you think a child has sent us their details, contact us and we will delete them.

How we protect it

Names, emails and phone numbers are kept apart from the public directory and are never shown on the site. No method of storing data is perfectly secure, but we limit who can see your details to what is needed to answer your request.

Privacy requests and questions

To use any of your rights, or to ask a question about this policy, write to us through our contact page. Start your message with "Privacy request" and tell us the email address you used with Eria Cares.

Changes to this policy

If we change this policy, we will post the new version on this page and update the date at the top.